转诊信息来源：医生行为的市场分析
Sources of referral information: a marketing analysis of physician behavior.
作者信息
Powers T L, Swan J E, Taylor J A, Bendall D
机构信息
School of Business, University of Alabama at Birmingham, USA.
出版信息
Health Care Manage Rev. 1998 Summer;23(3):76-86. doi: 10.1097/00004010-199807000-00009.
Abstract
The referral process is an important means of obtaining patients and it is necessary to determine ways of influencing the referral process to increase the patient base. This article reports research based on a survey of the referral habits of 806 primary care physicians. The results are examined in the context of physician receptivity to marketer-controlled versus health services sources of referral information.
摘要
转诊过程是获取患者的重要手段，有必要确定影响转诊过程的方法以增加患者群体。本文报告了一项基于对806名初级保健医生转诊习惯调查的研究。研究结果是在医生对营销商控制的转诊信息来源与健康服务转诊信息来源的接受程度背景下进行考察的。
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