Fluoride toothpastes that fight cavities have become common. The current competition among products is for the additional benefits they can offer--with antitartar and whitening leading the way. Toothpastes serving special populations have been increasing and now include desensitizing dentifrices, natural toothpastes, smokers toothpastes, and one designed for people with xerostomia. The newest toothpastes are multibenefit products that include among their properties a clinically demonstrated anti-gingivitis effect--such as Crest Gum Care and Colgate Total, which was recently cleared by the Food and Drug Administration for antiplaque/antigingivitis as well as anticaries effects.
预防龋齿的含氟牙膏已很常见。目前产品之间的竞争在于它们能提供的额外益处——防牙石和美白功能领先。针对特殊人群的牙膏一直在增加，现在包括脱敏牙膏、天然牙膏、吸烟者牙膏以及一款为口干症患者设计的牙膏。最新的牙膏是多功效产品，其特性中包括临床证实的抗牙龈炎效果——比如佳洁士牙龈护理牙膏和高露洁全效牙膏，后者最近已获美国食品药品监督管理局批准，具有防牙菌斑/抗牙龈炎以及防龋齿功效。
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