你从不打电话。医保计划忽略了一个让老年人满意的简单步骤。
You never call. Health plans overlook an easy step to keeping seniors satisfied.
作者信息
Serb C
出版信息
Hosp Health Netw. 1998 Oct 20;72(20):32-3, 3.
PMID:9823291
Abstract
Oh, the simplicity. A new survey shows that health plans overlook a basic tool of marketing to Medicare enrollees and staying in their good graces: the phone call. When fingers do the walking, satisfaction takes a hike.
摘要
哦，竟如此简单。一项新调查显示，医保计划忽视了向医疗保险参保人进行营销并赢得他们好感的一个基本手段：打电话。当靠手指翻电话簿（黄页）来联系客户时，满意度就会提高。 （注：这里“fingers do the walking”是一种形象说法，类似于靠手指翻阅电话黄页找商家联系电话，意译为通过电话联系客户 ）
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