设计一场有效的反广告宣传活动——俄勒冈州
Designing an effective counteradvertising campaign--Oregon.
作者信息
Bjornson W, Moore J M
机构信息
SmokeLess States, Tobacco Free Coalition of Oregon, Portland 97232, USA.
出版信息
Cancer. 1998 Dec 15;83(12 Suppl Robert):2752-4. doi: 10.1002/(sici)1097-0142(19981215)83:12a+<2752::aid-cncr18>3.0.co;2-3.
Abstract
In this report, the authors describe the key components for development of the soon to be created counteradvertising campaign. Emphasis is placed on numerous factors, including training, selection of target groups, the need for multiple media channels, and scientific assessment of media strategies.
摘要
在本报告中，作者描述了即将开展的反广告活动的关键组成部分。重点强调了诸多因素，包括培训、目标群体的选择、使用多种媒体渠道的必要性以及对媒体策略的科学评估。
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