Chu PC, Spires EE, Sueyoshi T
Fisher College of Business, Department of Accounting and Management Information Systems, The Ohio State University
Organ Behav Hum Decis Process. 1999 Feb;77(2):147-170. doi: 10.1006/obhd.1998.2817.
A controlled laboratory study was conducted to investigate the effect of cultural differences on decision strategy. Participants from two cultures (Japan and the United States) completed multi-attribute preferential choice tasks with and without use of computerized decision aids. The results indicate that Japanese participants were less likely to invoke compensatory decision processes, which involve conflict-confronting assessment of trade-offs among attributes. This behavior is consistent with some cultural differences described in extant literature. The results call into question the generalizability across cultures of descriptive decision theories, which come largely from the West, and suggest the need for descriptive theories that incorporate cultural factors. Copyright 1999 Academic Press.
一项对照实验室研究旨在调查文化差异对决策策略的影响。来自两种文化（日本和美国）的参与者完成了有或没有使用计算机化决策辅助工具的多属性偏好选择任务。结果表明，日本参与者较少可能采用补偿性决策过程，这种过程涉及对属性间权衡的冲突对抗评估。这种行为与现有文献中描述的一些文化差异相一致。这些结果对主要源自西方的描述性决策理论在不同文化中的通用性提出了质疑，并表明需要纳入文化因素的描述性理论。版权所有1999年学术出版社。
