Stone T R, Warren W E, Stevens R E
J Health Care Mark. 1990 Mar;10(1):65-9.
The authors report the results of a segmentation study of the mental health care market. A random sample of 387 residents of a western city were interviewed by telephone. Cluster analysis of the data identified six market segments. Each is described according to the mental health care services to which it is most sensitive. Implications for targeting the segments are discussed.
