Sturm A C
Mod Healthc. 1990 May 28;20(21):34.
Hospital executives who don't create a unique reason for choosing their facility may allow it to become a nondescript, generic hospital. Then it will have to offer low pricing to make it stand out instead of creating greater value in its particular "brand" of care, says Arthur Sturm.
亚瑟·斯特姆表示，医院管理人员若不能打造出选择其机构的独特理由，可能会使其医院沦为毫无特色的普通医院。届时，医院将不得不通过低价来脱颖而出，而非在其独特的“护理品牌”中创造更大价值。
