Wellness and prevention programs as internal marketing programs for hospitals: the current status.

Employee wellness programs are demonstrating promise in helping abate America's health care cost crisis. It also would appear natural for hospitals to play a leadership role in the important development of this new product category in health care marketing. By offering Health Care Programs to employees, hospitals could develop and improve several offerings. This study investigates the nature of the problem and extent of employee wellness leadership provided by hospitals as compared to 900 other companies and organizations representative of American industry. Hospitals may provide the appearance of leadership through volume of services offered but may falter in the reasoning behind such services and financial commitments for further development.