企业对医疗保健计划的购买：营销理论与实践框架
Corporate buying of health care plans: a framework for marketing theory and practice.
作者信息
Lindenmuth L J, Burger P C
机构信息
School of Management, State University of New York at Binghamton.
出版信息
J Health Care Mark. 1990 Jun;10(2):36-41.
PMID:10106744
Abstract
Much of the research in health care plan and provider selection has focused on the patient's selection process. The authors report on the increasing need to understand the corporation's decision process in selecting health care plans and providers. Managed care marketers need to understand this process in order to design and market such plans successfully.
摘要
医疗保健计划与供应商选择方面的许多研究都聚焦于患者的选择过程。作者报告称，了解公司在选择医疗保健计划和供应商时的决策过程的需求日益增加。管理式医疗营销人员需要了解这一过程，以便成功设计和推广此类计划。
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