Thompson J M, Hurley R E
Department of Health Sciences, James Madison University, Harrisonburg, VA 22807, USA.
Health Mark Q. 1996;13(3):59-69. doi: 10.1300/J026v13n03_06.
While health care providers recognize employers as key purchasers of health benefits, there is little understanding of how employers make these important buys. We propose a model of health benefits acquisition using an organizational buying perspective, and discuss findings from a study of employee benefits managers. Critical marketing implications are presented.
虽然医疗服务提供者将雇主视为健康福利的主要购买者，但对于雇主如何进行这些重要采购却知之甚少。我们从组织购买的角度提出了一个健康福利获取模型，并讨论了对员工福利经理的一项研究结果。还阐述了关键的营销意义。
