Newton M, Steiber S R
Highland Park Hospital, IL.
Health Care Strateg Manage. 1990 Sep;8(9):16-8.
Quality "in fact"--appropriate clinical outcomes--and quality in "perception"--consumer evaluation--are two important parts of the "image equation" for a hospital. But, how do administrators use either to promote their institutions? The authors explain how to use both to give your institution the competitive edge.
质量“实际上”——恰当的临床结果——以及质量“在认知方面”——消费者评价——是医院“形象等式”的两个重要部分。但是，管理者如何利用其中任何一点来推广他们的机构呢？作者解释了如何同时利用这两点来赋予你的机构竞争优势。
