Javalgi R, Whipple T, McManamon M, Edick V
James J. Nance College of Business Administration, Cleveland State University, OH.
J Health Care Mark. 1992 Dec;12(4):34-41.
In today's competitive health care industry, understanding hospital image is becoming increasingly important. The authors employ a method of analysis that is new to hospital image research--correspondence analysis. They use it to assess the images of 16 hospitals in a competitive health care market in terms of their associated features. Strategic implications of the study findings are presented.
在当今竞争激烈的医疗保健行业，了解医院形象变得越来越重要。作者采用了一种医院形象研究中全新的分析方法——对应分析。他们运用该方法，从相关特征方面评估了竞争激烈的医疗保健市场中16家医院的形象。文中还阐述了该研究结果的战略意义。
