Dempsey J
Veteran's Administration Medical Center, Memphis, TN.
Radiol Manage. 1990 Fall;12(4):39-44.
According to the author, marketing warfare precipitated by increased competition and recent public policy decisions is a distinct possibility in the health care environment. Since the military marketing metaphor has been useful in describing the current situation, Dr. Dempsey presents clear explanations of both attack and defense strategies with examples of organizations that have used them.
据作者称，在医疗保健环境中，因竞争加剧和近期公共政策决策而引发营销战是极有可能的。由于军事营销隐喻在描述当前形势方面很有用，登普西博士通过已采用这些策略的组织案例，对进攻和防御策略都进行了清晰的阐释。
