医院之战
Hospital wars.
作者信息
Dempsey J
机构信息
Veteran's Administration Medical Center, Memphis, TN.
出版信息
Radiol Manage. 1990 Fall;12(4):39-44.
PMID:10108489
Abstract
According to the author, marketing warfare precipitated by increased competition and recent public policy decisions is a distinct possibility in the health care environment. Since the military marketing metaphor has been useful in describing the current situation, Dr. Dempsey presents clear explanations of both attack and defense strategies with examples of organizations that have used them.
摘要
据作者称，在医疗保健环境中，因竞争加剧和近期公共政策决策而引发营销战是极有可能的。由于军事营销隐喻在描述当前形势方面很有用，登普西博士通过已采用这些策略的组织案例，对进攻和防御策略都进行了清晰的阐释。
相似文献
1
Hospital wars.医院之战
Radiol Manage. 1990 Fall;12(4):39-44.
2
Health care marketing warfare.
J Health Care Mark. 1988 Mar;8(1):17-29.
3
Business and providers make competition the name of the game in Richmond, Va.在弗吉尼亚州的里士满，企业和供应商将竞争视为游戏的名称。
Rev Fed Am Hosp. 1984 Jan-Feb;17(1):52-4, 58.
4
Using big business tactics: hospital debt capacity in a competitive environment.运用大企业策略：竞争环境下医院的债务承受能力
Healthc Financ Manage. 1982 Jul;36(7):26-8, 30, 32.
5
The hospital business.医院业务。
Natl J (Wash). 1985 Sep 28;17(39):2180-7.
6
Global ambition. U.S. for-profits staking claims in Europe, South America to capture share of growth markets.全球野心。美国的营利性企业在欧洲和南美洲抢占市场，以获取增长型市场的份额。
Mod Healthc. 2001 May 7;31(19):30-3, 36.
7
Shattuck Lecture--the health care industry: where is it taking us?沙塔克讲座——医疗保健行业：它将把我们带向何方？
N Engl J Med. 1991 Sep 19;325(12):854-9. doi: 10.1056/NEJM199109193251205.
8
Hospitals.医院。
Bull N Y Acad Med. 1985 Jan-Feb;61(1):23-30.
9
Returning to revenue growth. A new series examines five revenue growth strategies in a difficult health care market.回到营收增长问题。一个新系列文章探讨了在艰难的医疗保健市场中的五种营收增长策略。
Health Prog. 2001 Mar-Apr;82(2):19-21, 79.
10
Caution: business opportunity ahead.注意：前方有商业机会。
Hosp Health Serv Adm. 1986 Nov-Dec;31(6):19-24.
Zotero 插件