Wagner M
Mod Healthc. 1991 Feb 11;21(6):54.
Outcome measurement is having an increasing impact on the success of medical devices in the marketplace, according to a new report from the Health Industry Manufacturers Assn. The report is intended to help the manufacturers of medical equipment determine when outcomes research will be necessary in introducing new products. But it also offers a glimpse into future device marketing strategies.
根据健康产业制造商协会的一份新报告，结果测量对医疗设备在市场上的成功影响越来越大。该报告旨在帮助医疗设备制造商确定在推出新产品时何时需要进行结果研究。但它也让我们得以窥见未来的设备营销策略。
