Considering the competition in strategy development: an extension of importance-performance analysis.
作者信息
Dolinsky A L
机构信息
College of Business Administration, Fairleigh Dickinson University.
出版信息
J Health Care Mark. 1991 Mar;11(1):31-6.
PMID:10110079
Abstract
The author extends importance-performance analysis by including competitors' performance. He demonstrates its value by applying it to a national sample of HMO members. Findings indicate that inappropriate strategies may result if a competition dimension is not included in the analysis.
摘要
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