Dolinsky A L, Caputo R K
Fairleigh Dickenson University, College of Business Administration, Madison, NJ.
Health Mark Q. 1990;8(1-2):31-43. doi: 10.1300/J026v08n01_06.
This study examines the extent to which different health care attributes determine health care satisfaction. It employed two national cross-sectional samples, one of HMO members and the other of NON-HMO health care users. The comparative analysis revealed that the pattern of results for both samples were similar. The two most important attributes for both samples were health care costs and availability of specialists. Results suggest different marketing and related management strategies.
本研究考察了不同医疗保健属性在多大程度上决定了医疗保健满意度。它采用了两个全国性的横断面样本，一个是健康维护组织（HMO）成员的样本，另一个是非HMO医疗保健使用者的样本。比较分析表明，两个样本的结果模式相似。对两个样本来说，最重要的两个属性都是医疗保健成本和专科医生的可获得性。研究结果提出了不同的营销及相关管理策略。
