Campbell A, Yeung S
Ashridge Strategic Management Centre, London.
Long Range Plann. 1991 Aug;24(4):10-20. doi: 10.1016/0024-6301(91)90002-6.
Mission is still a relatively neglected area of management, and there is no clear agreement on what it encompasses. The Ashridge Strategic Management Centre conducted a 2-year research project designed to fill this gap. The research found that if mission is more clearly defined it can be managed better, and developed a model of mission that includes four elements--purpose, strategy, behaviour standards and values. The project identified companies where, in addition to strong links between these elements, employees also showed an emotional commitment to their company which Campbell has called a 'sense of mission'. This commitment was deepest when there was a match between the employee's values and the company's values.
使命仍是管理领域中一个相对被忽视的方面，对于它所涵盖的内容也没有明确的共识。阿什里奇战略管理中心开展了一项为期两年的研究项目，旨在填补这一空白。研究发现，如果使命得到更清晰的界定，就能得到更好的管理，并开发出一个包含四个要素的使命模型——宗旨、战略、行为标准和价值观。该项目找出了一些公司，在这些公司中，除了这些要素之间存在紧密联系外，员工还对公司表现出一种情感上的投入，坎贝尔将其称为“使命感”。当员工的价值观与公司的价值观相匹配时，这种投入最为深厚。
