Klemm M, Sanderson S, Luffman G
University of Bradford Management Centre.
Long Range Plann. 1991 Jun;24(3):73-8. doi: 10.1016/0024-6301(91)90187-s.
This article investigates the reasons for the increasing use of the Company Mission Statement. Using information from a survey of U.K. companies in 1989 it looks at the types of statements issued by companies, their content, usage, and value to managers. Of particular interest is whether the mission is primarily used for the motivation of staff, or for external image building. Related issues are the value of the mission drafting process in bringing managers together to agree common objectives and the use of a hierarchy of statements to reconcile internal and external stakeholders' interests. The conclusion is that the Mission, which includes a statement of company values, is an important tool for managers to assert their leadership within the organization.
本文探讨了公司使命声明使用日益增加的原因。利用1989年对英国公司进行的一项调查所获得的信息，研究了公司发布的声明类型、其内容、用途以及对管理者的价值。特别令人感兴趣的是，使命主要是用于激励员工，还是用于塑造外部形象。相关问题包括使命起草过程在促使管理者达成共同目标方面的价值，以及使用一系列声明来协调内部和外部利益相关者利益的情况。结论是，包含公司价值观声明的使命是管理者在组织内确立其领导力的重要工具。
