Marketing specialty hospitals in the 1990s: making patients the best marketing spokespeople.

These are a few of the ways that a health care provider can influence the patient's perception of the treatment received. That impression is a lasting one. A positive referral can be a strong marketing tool that generates revenue and goodwill. If an institution provides quality health care services in a comfortable environment, then patients can easily be encouraged to tell their families and friends about their experiences in the institution.