Burns J
Mod Healthc. 1992 Feb 3;22(5):44.
Hard economic times forced hospitals nationwide to cut their advertising budgets in 1991. But marketing expenditures hit an all-time high, as hospitals shifted the emphasis to high-technology marketing efforts that employ computer data bases and market research to seek and find potential business.
经济困难时期迫使全国的医院在1991年削减了广告预算。但营销支出却创下了历史新高，因为医院将重点转向了高科技营销活动，这些活动利用计算机数据库和市场研究来寻找潜在业务。
