The future of advertising: a hospital perspective.
作者信息
Berkowitz E N, Hillestad S, Effertz P
出版信息
J Health Care Mark. 1982 Summer;2(3):39-45.
PMID:10256331
Abstract
摘要
相似文献
1
The future of advertising: a hospital perspective.广告的未来：医院视角
J Health Care Mark. 1982 Summer;2(3):39-45.
2
Advertising down, but marketing spending climbs; survey says focus is on targeting, not overviews.广告支出下降，但营销支出攀升；调查称重点在于精准定位，而非全面概述。
Mod Healthc. 1992 Feb 3;22(5):44.
3
Ad budgets slow in the new age of accountability.在注重问责的新时代，广告预算增长放缓。
Hospitals. 1988 Dec 20;62(24):32.
4
Hospitals will favor "hard-sell" in advertising, experts predict.
Mod Healthc. 1986 Jan 3;16(1):74, 76.
5
Syndicated healthcare advertising increasing despite some doubts about its effectiveness.尽管对其效果存在一些质疑，但联合医疗保健广告仍在增加。
Mod Healthc. 1987 May 8;17(10):74.
6
Advertising focus may shift back to basics.广告重点可能会回归到基础层面。
Hospitals. 1988 Feb 20;62(4):44-5.
7
Hospitals learn the hard sell.医院学会了强行推销。
Time. 1987 Jan 12;129(2):56.
8
Hospital marketing more sophisticated: survey.调查显示：医院营销更为成熟
Hospitals. 1985 Nov 1;59(21):73, 76-7.
9
Hospitals' advertising spending up 11.4%.医院广告支出增长11.4%。
Mod Healthc. 1995 Apr 3;25(14):56.
10
Is the bloom off the rose of advertising?广告的光环不再了吗？
Hospitals. 1988 Feb 20;62(4):46.
Zotero 插件