Rothe K W, Turkomani A M
Xavier University.
J Hosp Mark. 1991;6(1):53-68.
A survey was taken of attitudes towards offering five specific services, free of charge, as incentives to encourage patients to choose a hospital different from their current preference. 48.5% of those interviewed indicated incentives would influence their choice. Twenty-three percent would use incentives even when their physician recommends another hospital.
针对提供五项特定免费服务作为激励措施以鼓励患者选择不同于其当前偏好的医院这一情况进行了一项调查。48.5% 的受访者表示激励措施会影响他们的选择。即便医生推荐另一家医院，仍有23% 的人会使用激励措施。
