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客户对竞争医院服务的认知和偏好。

Customer awareness and preferences toward competing hospital services.

作者信息

Woodside A, Shinn R

出版信息

J Health Care Mark. 1988 Mar;8(1):39-47.

PMID:10286258
Abstract

Does unaided awareness of a hospital affect former patients' preferences for and intention to use the medical services of that hospital? Do customer preferences toward hospitals influence their intentions to use the medical services of those hospitals? To what extent does satisfaction with previous hospital stays affect former patients' intentions to return to the same hospital? The authors provide some tentative answers to these questions. The results of an exploratory field study of former inpatients of one hospital are reported. Several recommendations for research and hospital marketing strategies are provided.

摘要

对医院的自主认知是否会影响 former patients 对该医院医疗服务的偏好及使用意愿？客户对医院的偏好是否会影响他们使用这些医院医疗服务的意愿？对之前住院经历的满意度在多大程度上会影响 former patients 返回同一家医院的意愿？作者对这些问题给出了一些初步答案。报告了对一家医院 former inpatients 的探索性实地研究结果。还提供了一些关于研究和医院营销策略的建议。

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Customer awareness and preferences toward competing hospital services.客户对竞争医院服务的认知和偏好。
J Health Care Mark. 1988 Mar;8(1):39-47.
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