Burns J
Mod Healthc. 1992 Dec 7;22(49):33-4.
As healthcare continues at the forefront of the political agenda, hospital executives are finding both themselves and their institutions in the media's cross hairs. Yet not everyone feels comfortable talking to the press. Execs who feel unsettled in the glare of the media are gaining practical experience in media relations, crisis management and "damage control" strategies through various programs and seminars.
随着医疗保健问题持续处于政治议程的前沿，医院管理人员发现他们自己以及他们所在的机构正处于媒体的关注焦点。然而，并非每个人都乐意与媒体交谈。那些在媒体的聚光灯下感到不安的管理人员正通过各种项目和研讨会在媒体关系、危机管理及“损害控制”策略方面积累实践经验。
