Jarboe G R, McDaniel C D, Gates R H
University of Texas at Arlington 76019.
J Ambul Care Mark. 1992;5(1):71-82.
A collection of statistical analysis procedures is applied to the task of estimating relative market shares among different healthcare plans under the offering of multiple options. The results are developed into an interactive spreadsheet for estimating market shares when consumer perceptions of plan features are modified through product redesign or communications strategies.
一系列统计分析程序被应用于估计在提供多种选择的情况下不同医疗保健计划之间的相对市场份额这一任务。当通过产品重新设计或沟通策略改变消费者对计划特征的认知时，这些结果会被整理成一个交互式电子表格，用于估计市场份额。
