Issues in the consumer choice of health care coverage plans.
作者信息
Thompson A M, Kaminski P F
机构信息
Department of Marketing, Western Michigan University, Kalamazoo 49008.
出版信息
Health Mark Q. 1993;10(3-4):163-78. doi: 10.1300/J026v10n03_12.
PMID:10127918
Abstract
Developing and implementing successful marketing strategies for prepaid health care coverage plans is becoming an important issue as managers of these plans struggle to remain competitive in the market place. This paper provides insight into the reasons why consumers make choices among varying types of health care coverage plans. Some suggestions are made to plan managers for incorporating these results into the development of marketing strategies for prepaid health care coverage plans.
摘要
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