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A proposed health model: a step before model confirmation.

作者信息

Gauff J F

机构信息

Department of Economics and Business, Morehouse College, Atlanta, GA.

出版信息

Health Mark Q. 1992;10(1-2):103-19.

PMID:10124784
Abstract

Health marketers have devoted extensive conceptual and empirical effort toward explaining and predicting individuals' health-related decisions. This paper proposes a health behavior model by combining the health belief model and the theory of planned behavior model. Recent modifications of the Fishbein and Ajzen (1975) model are discussed and an extension is introduced to better explain goal pursuit. These revisions (Bagozzi and Warshaw 1990) are incorporated in the proposed model.

摘要

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