Lazarus I R
National Health Enhancement Systems, Phoenix, AZ.
Health Care Strateg Manage. 1993 Nov;11(11):14-7.
With or without federal health care reform to impact the delivery of health care services in the U.S., hospitals must commit to service marketing and strategic alliances as a fundamental business strategy. Service marketing not only differentiates the provider, but with the proper programs in place, it may actually facilitate the formation of strategic alliances. The combination of these strategies will be particularly effective in preparing for any health care policy change.
无论美国联邦医疗保健改革是否会影响医疗服务的提供，医院都必须将服务营销和战略联盟作为一项基本业务战略。服务营销不仅能使供应商脱颖而出，而且如果有适当的计划，实际上还可能促进战略联盟的形成。这些战略的结合在为任何医疗保健政策变化做准备时将特别有效。
