酒店运营的战略规划：丽思卡尔顿酒店集团（第一部分）
Strategic planning for hotel operations: The Ritz-Carlton Hotel Company (Part I).
作者信息
Shriver S J
机构信息
Estrella Mountain Community College.
出版信息
Qual Manag Health Care. 1993 Summer;1(4):43-9.
PMID:10131010
Abstract
The Ritz-Carlton Hotel Company won the Malcolm Baldridge National Quality Award in 1992. One key to its success is its strategic planning process. This two-part article reviews the Ritz-Carlton's approach to strategic planning. In particular, it describes (1) the role of senior leadership in the planning process and (2) the specific activities that are associated with plan development and implementation.
摘要
丽思卡尔顿酒店集团于1992年荣获马尔科姆·鲍德里奇国家质量奖。其成功的一个关键在于其战略规划流程。这篇分两部分的文章回顾了丽思卡尔顿酒店的战略规划方法。具体而言，它描述了（1）高层领导在规划过程中的作用，以及（2）与计划制定和实施相关的具体活动。
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