Dougherty J R, Lerner W
Partners for Excellence, Danvers, MA.
Hosp Mater Manage Q. 1994 Aug;16(1):40-6.
As the material and requirements planning (MRP) II process has evolved, many companies have discovered that the process is greatly enhanced when the entire business participates. The sales and operations planning process is the forum for the businesswide decisions concerning sales, production, and inventory. Sales and marketing must be integral parts of these decision-making activities.
随着物料需求计划（MRP）II流程的不断发展，许多公司发现，当整个企业都参与其中时，该流程会得到极大的改进。销售与运营规划流程是进行有关销售、生产和库存的全企业范围决策的平台。销售和市场营销必须成为这些决策活动的组成部分。
