Bean A G, Talaga J
La Salle University, Philadelphia, USA.
J Health Care Mark. 1995 Spring;15(1):29-34.
The goal of physician referral services is to schedule appointments, but if too many patients fail to show up, the value of the service will be compromised. The authors found that appointment breaking can be predicted by the number of days to the scheduled appointment, the doctor's specialty, and the patient's age and gender. They also offer specific suggestions for modifying the marketing mix to reduce the incidence of no-shows.
医生转诊服务的目标是安排预约，但如果有太多患者爽约，该服务的价值就会受到损害。作者发现，可以通过距预约日期的天数、医生的专业领域以及患者的年龄和性别来预测预约失约情况。他们还针对调整营销组合以降低爽约率提供了具体建议。
