Bean A G, Talaga J
La Salle University, Philadelphia.
J Health Care Mark. 1992 Dec;12(4):14-25.
From a review of research on health care appointment breaking, the authors find that patient demographic characteristics, psychosocial problems, previous appointment keeping, health beliefs, and situational factors predict no-show behavior. Suggestions are offered for designing the marketing mix to increase patient appointment keeping. Methods for mitigating the negative effects of no-shows on health care providers are described.
通过对医疗预约爽约研究的回顾,作者发现患者的人口统计学特征、心理社会问题、以往的预约遵守情况、健康观念和情境因素可预测爽约行为。文中针对设计营销组合以提高患者预约遵守率给出了建议。还描述了减轻爽约对医疗服务提供者负面影响的方法。