Motes W H, Huhmann B A, Hill C J
University of Alabama, Tuscaloosa, USA.
J Health Care Mark. 1995 Summer;15(2):34-41.
The authors identify strategically useful distinctions between the activities of potential patients in search of specialized vs. routine dental services. Survey findings question the advisability of assuming (1) that what occurs in the search process for routine dental care will automatically be mirrored in the process for more specialized services and (2) that potential patients use the same specific sources of information--both between (e.g., physicians vs. dentists) and within (e.g., specialized dental care vs. routine dental care) existing health care typologies.
