Tudor R K, Carley S S
Kennesaw State College, Marietta, GA, USA.
J Health Care Mark. 1995 Summer;15(2):48-53.
When consumers face an immediate vs. future need for a long-term health care facility, their decision process is rushed. The authors investigate the possible effects of time on the use of and emphasis on specific evaluative criteria consumers employ in making their choice. Findings suggest that marketers of long-term care facilities should adopt a temporal-based approach to market segmentation.
当消费者面临对长期医疗保健机构的即时需求与未来需求时，他们的决策过程会很仓促。作者研究了时间对消费者在做出选择时所采用的特定评估标准的使用和重视程度可能产生的影响。研究结果表明，长期护理机构的营销人员应采用基于时间的市场细分方法。
