缩小差距。一项新研究为向西班牙裔群体进行营销提供了建议。
Bridging the gap. A new study offers advice on marketing to Hispanics.
出版信息
Profiles Healthc Mark. 1996 Jan-Feb;12(1):27-32.
PMID:10153992
Abstract
"A lot of people lose their Marketing 101 hats when marketing to Hispanics." That's Loretta Adams talking, president of Market Development, Inc. Their recent report, "Patient Care: Bridging the Gap with Hispanic Consumers," is designed to make things easier.
摘要
“很多人在向西班牙裔人群进行营销时，就把基础营销知识抛诸脑后了。”这是市场发展公司总裁洛雷塔·亚当斯所说的话。他们最近的报告《患者护理：弥合与西班牙裔消费者之间的差距》旨在让事情变得更简单。
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