Scott L
Louis Scott Associates, Inc., Rochelle Park, NJ 07662, USA.
Med Interface. 1996 Aug;9(8):93-5.
Regional focus of sales of pharmaceuticals and other supplies to MCOs, with generic, one-size-fits-all value-added programs, will not help ensure marketshare in the managed care environment. According to the author, a centralized approach to managed care sales must be taken, offering customized programs to individual health plans.
向医疗保健机构销售药品及其他用品时采用区域集中销售模式，搭配通用的、一刀切的增值计划，无助于在管理式医疗环境中确保市场份额。作者认为，必须采取集中式的管理式医疗销售方式，为各个健康计划提供定制化方案。
