Blair J D, Savage G T, Whitehead C I, Dymond S B
College of Business Administration, Texas Tech University, Lubbock.
Physician Exec. 1991 Mar-Apr;17(2):3-9.
Negotiation is an important way for physician executives to manage conflict and to accomplish new projects. Because of the rapidly changing nature of the health care environment, as well as conflicts and politics within their organizations, managers need to effectively negotiate with a wide range of other parties. Managers should consider the relative importance of both the substantive and relationship outcomes of any potential negotiation. These two factors may guide the executive's selection of initial negotiation strategies.
谈判是医师管理人员管理冲突和完成新项目的重要方式。由于医疗保健环境迅速变化的性质，以及其组织内部的冲突和政治因素，管理人员需要与众多其他各方进行有效谈判。管理人员应考虑任何潜在谈判中实质结果和关系结果的相对重要性。这两个因素可能会指导管理人员选择初始谈判策略。
