教育营销拯救医院。北卡罗来纳州罗利市韦克医疗中心
Educational marketing saves hospital. Wake Medical Center, Raleigh, NC.
出版信息
Profiles Healthc Mark. 1997 May-Jun;13(3):19-22.
PMID:10167484
Abstract
Wake Medical Center launches a politically savvy battle to stave off a proposed sale to an out-of-state conglomerate. Emotion, it finds, can work better than reason.
摘要
维克医疗中心发起了一场政治上颇为精明的斗争，以避免被出售给一家州外企业集团。结果发现，情感比理性更有效。
Zotero 插件