营销与管理式医疗相遇之地……基于医院的健身中心通过简单营销启动。北卡罗来纳州派恩赫斯特的摩尔地区医院。
Where marketing meets managed care ... hospital-based fitness center launched with simple marketing. Moore Regional Hospital, Pinehurst, NC.
作者信息
Sonn W J
出版信息
Profiles Healthc Mark. 1997 May-Jun;13(3):9-12.
PMID:10167488
Abstract
Hospital marketers these days often are called on to run political campaigns and do other tasks they'd never anticipated. Now they're probably going to be selling health club memberships, too.
摘要
如今，医院营销人员常常被要求开展政治活动以及执行其他一些他们从未预料到的任务。现在，他们可能还要推销健身俱乐部会员资格。
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