Designing for patient-centered care--making it happen in today's marketplace.

It's more than just "muffins and massage," Laura Gilpin says of the Planetree program. It's a new level of awareness of patients' concerns and needs. That level of awareness is carried to the patients' surroundings, calm, home-like and friendly to visitors. Caregivers at Griffin Hospital in Derby, Conn.; Mid-Columbia Medical Center in The Dalles, Ore.; and Bergan Mercy Medical Center in Omaha, Neb., tell of their experiences and their commitment to this more humanistic approach to patient care. And the cost can be little more than the cost of traditional care.