Cronin C
Manag Care Q. 1998 Winter;6(1):29-33.
Employers are increasingly using the internet to distribute comparative information to employees, dependents and retirees as it is often more cost-effective and can be easily updated and customized to meet users' needs. Health Pages, a New York City-based consumer health information publisher, has been working with employers to distribute health education articles and comparative information nationwide. Working with employers such as General Motors, Boeing/McDonnell Douglas, US WEST and Southern California Edison, Health Pages has created customized websites providing a variety of benefit and comparative managed care plan/physician information via corporate intranets. To reach a broader audience, Health Pages also works with newspapers and magazines. Future activities in information dissemination will include aggregating performance information into simpler categories and allowing greater user interactivity.