La Puma J, Eiler G
Alexian Brothers Medical Center, Elk Grove Village, IL, USA.
Healthc Financ Manage. 1998 Apr;52(4):41-4.
Interest in alternative medicine is growing among healthcare consumers. Health plans and healthcare organizations may be able to improve clinical outcomes and benefit financially by providing patients with access to alternative services. Organizations that can assess their communities' particular needs, draw on interested professional staff to help develop alternative medicine programs and protocols, and study quality outcomes will stand a better chance of making such programs successful. Educating medical staff, designing a credible program, and forging strategic alliances with respected partners can help organizations create a sharply focused brand identity in the community.
医疗保健消费者对替代医学的兴趣正在增加。健康计划和医疗保健组织通过为患者提供替代服务，可能能够改善临床结果并在财务上受益。能够评估其社区的特定需求、利用感兴趣的专业人员来帮助制定替代医学项目和方案，并研究质量结果的组织，将更有机会使此类项目取得成功。对医务人员进行教育、设计一个可信的项目以及与受尊敬的合作伙伴建立战略联盟，有助于组织在社区中打造一个重点突出的品牌形象。
