Jayasuriya R, Sim A B
Department of Public Health and Nutrition, University of Wollongong.
Aust Health Rev. 1998;21(3):17-33. doi: 10.1071/ah980017.
Hospitals are under pressure to respond to new challenges and competition. Many hospitals have used strategic planning to respond to these environmental changes. This exploratory study examines the extent of strategic planning in hospitals in two Australian States, New South Wales and Victoria, using a sample survey. Based on planning documentation, the study indicated that 47% of the hospitals surveyed did not have a strategic or business plan. A significant difference was found in the comprehensiveness of the plans between the two States. Plans from Victorian hospitals had more documented evidence of external/internal analysis, competitor orientation and customer orientation compared with plans from New South Wales hospitals. The paper discusses the limitations of the study and directions for future research.
医院面临着应对新挑战和竞争的压力。许多医院已采用战略规划来应对这些环境变化。本探索性研究通过抽样调查，考察了澳大利亚新南威尔士州和维多利亚州的医院的战略规划程度。基于规划文档，该研究表明，接受调查的医院中有47%没有战略或商业计划。研究发现，这两个州的规划在全面性上存在显著差异。与新南威尔士州医院的规划相比，维多利亚州医院的规划有更多关于外部/内部分析、竞争对手导向和客户导向的书面证据。本文讨论了该研究的局限性以及未来研究的方向。
