Herreria J
Profiles Healthc Mark. 1998 Sep-Oct;14(5):19-24.
Kansas Health Foundation overcomes smokers' built-in defenses by applauding those who protect others from their smoke. Rather than depend on public service announcements to get the word out on the dangers of second-hand smoke, the Foundation insisted on paid commercials, pumping $4 million into the statewide campaign.
堪萨斯健康基金会通过赞扬那些保护他人免受其烟雾危害的人，克服了吸烟者的内在防御心理。该基金会没有依赖公益广告来宣传二手烟的危害，而是坚持投放付费商业广告，向全州范围的宣传活动投入了400万美元。
