The 'golden rectangle': some new data.

From two different series of dimensions were generated six ranges of nine rectangles each. Each range was presented to a different group of 15 men and 15 women, and a novel measure was used to assess aesthetic preference for each rectangle. The ratios between the lengths of the sides of the rectangles were the same in both series, but in one series the size of the rectangles covaried with the ratio between length and width, as in Godkewitsch's 1974 study, and in the other series the rectangles were of equal area. The subjects tended to prefer large to small rectangles in the former series and rectangles in the vicinity of the 'golden section' in the latter.