Marketing strategies, or, it wouldn't be competition without competitors.
作者信息
Beckham D
出版信息
Trustee. 1983 Jan;36(1):36-40.
PMID:10258471
Abstract
Predicting that in an environment of limited resources, the hospital's competitive strategy will assume greater importance, the author reviews the relationship of positioning to market success. He also discussed how such strategies as differentiation, overall cost leadership, and market focus can be applied to hospitals.
摘要
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