Davis R L
Med Group Manage. 1983 Jan-Feb;30(1):42-4, 48.
In light of increasing consumer demands for information and the growing complexity of healthcare facilities, the need has arisen to present the public with useful information concerning your medical group. A patient information brochure can be a valuable public relations device as well as a time saver. It can serve as a written record of key policies and procedures and can also be a morale builder for patients and staff. If your medical group has not yet developed a patient information brochure, you will be able to glean many practical tips from this article. Drawing from experience, the author traces through the steps of developing the brochure--from exploring current models and choosing an appropriate team for the project, through production details.
鉴于消费者对信息的需求不断增加，以及医疗保健设施日益复杂，有必要向公众提供有关贵医疗集团的有用信息。患者信息手册既可以是一种有价值的公关工具，也可以节省时间。它可以作为关键政策和程序的书面记录，还可以增强患者和员工的士气。如果贵医疗集团尚未制定患者信息手册，您将能够从本文中收集到许多实用技巧。作者根据经验，详细介绍了编写手册的步骤——从探索现有模式、为项目选择合适的团队，到制作细节。
