Creativity and the management team.

What is creativity? Is it an untempered gift found only in a few rare individuals? Or, is it a skill that can be developed in the people who make up your management team? As applied to medical group practice, creativity is a process through which the management team can originate ideas for responding to a complicated environment. To be effective, creativity must be fostered in individuals and in the organization. Drawing from lessons of successful corporations, the author examines the management styles which are conducive to creativity and innovation. Strong team management and proper orientation of new staff members are essential in building a foundation for creativity. To assist medical groups, key elements that are fundamental to fostering creativity in the organization are presented.