如何在预算不多的情况下启动或改进你的公关项目。
How to start or improve your public relations program--without a large budget.
作者信息
Davis B
出版信息
Hosp Top. 1986 May-Jun;64(3):10-3, 19. doi: 10.1080/00185868.1986.9952434.
Abstract
Many hospitals do not have a formal public relations program because they think they can't afford one. If your average gross revenue is only $400 per patient day and your public relations program increases your average census by only one, the results are $146,000 per year in increased gross revenue! The question should be; "Can we afford not to have a formal public relations program?"
摘要
许多医院没有正式的公关项目，因为他们认为负担不起。如果你的平均每日每患者收入仅为400美元，而你的公关项目仅使平均住院人数增加一人，那么每年的总收入就会增加146,000美元！问题应该是：“我们能负担得起没有正式公关项目的后果吗？”
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