Kolbe R H, Dwyer F R
J Health Care Mark. 1986 Mar;6(1):23-33.
The attitudes and opinions gatekeeping physicians hold toward hospice are important in critically evaluating hospice marketing efforts. Based on a national sample of physicians, this article examines their perceived role in the referral process and their evaluation of critical care components, hospice administration, and communication vehicles. Recommendations for future marketing efforts are offered.
守门医生对临终关怀的态度和看法对于批判性地评估临终关怀营销工作至关重要。基于全国范围内的医生样本，本文考察了他们在转诊过程中所感知到的角色，以及他们对重症护理组成部分、临终关怀管理和沟通方式的评价。文中还给出了对未来营销工作的建议。
